>It's deco based
It's a bit cliché but it fits (like every other chocolate manufacturer out there) simply put it needs more soul. EVERYONE pulls from deco. Pull from Nuevo, Neoclassicism, Paquebot anything other than using every other dark chocolate brand as a base. If you have to pitch it to a customer, show them how many designs use the same elements. If you want your work to show on store shelves it has to be unique. >The actual graphic design review
Quite good actually. Bonus points if you can actually foil the 70% and other golden graphics rather than just print them (it's the eye catching stuff that makes the big bucks). The only thing I'd look out for is that the resolution on your fat free and organic stickers are abysmally low res. >A product and packaging review
It's somewhat inefficient when it comes to the design but that ultimately comes down to the shape of the bar itself. If your using a square bar you forgot to add a z axis to the dimensions meaning packing is going to be a living hell. If it's mounded, your rounded corners (while they look nice in a flat) will leave small holes on all sides of your bar. Also a slip for the lip of the cover on the opposite side of the package, glues are another thing to add to your total cost. >Overall
You did a decent job if this is your first time in packaging design. Id recommend nabbing a few industry standard templates first and playing with them rather than making your own design first try. Good work, remember anyone and everyone can always do better so take criticism and build upon it. Prove me wrong and make something better.
Totally cliche, I agree. I started the project by thinking about an older romantic couple who might enjoy some chocolate with an alcohol pairing and the first thing that came to mind was black and gold and hence the art deco/gatsby vibe and then I just went with it.
And yes, I'm not sure if we'll be required to print it out to completion but for sure I would want to get that gold foiled out (: and yeah, the stickers for sure would be better res, they're just placeholders for now.
Yeah I'm a little worried about the shape when it comes time for printing, our professor keeps warning us all about that.
But yeah, first packaging design class, thank you for the feedback! Next time I definitely want to get a little more experimental and challenge myself.
>our professor keeps warning us all about that.
Volumetric mistakes are very easy in packaging, as well as functional errors. A package only truly fails if well it doesn't hold or display your product well. If your a student you wont be dealing with a client (which is a lot easier, trust me) and your goal would be to please the professor. A lot of that depends on personal taste and what your expected to have learned during the course/ the project outline. Here are some of the basic's to help you better define your project.
>A: Do your research and play to your target audience.
If your target audience is a more regal (45-54 holds the largest consumer expenditure on the market) try to pair your marketing to their wants. Perhaps something refined, long lasting and ageless? >B: Try to think of unique multifunctional designs
Most packaging professors have a softcore addiction to multifunctional designs. Think of packages that double as serving containers, of ones that stack well together on a shelf. I'd check up with /po/ for some folding idea's. >C: Think of fabrication costs and limit yourself to a budget
This last one is VERY important and is what your future clients will judge you on. Cost is key. Metal, foil, paper and plastic each have their own unique advantages and disadvantages. Try to think of preserving your item at a range of conditions and temperatures while keeping cost low. If possible make a ballpark quote for a per item and pitch it's features over other ones. Why would you choose wax cardstock over printer paper? Could you eliminate extra cost by reducing the amount of flaps or folds?
>our professor keeps warning us all about that.
Volumetric mistakes are very easy in packaging, as well as functional errors. A package only truly fails if well it doesn't hold or display your product well. If your a student you wont be dealing with a client (which is a lot easier, trust me) and your goal would be to please the professor. A lot of that depends on personal taste and what your expected to have learned during the course/ the project outline. Here are some of the basic's to help you better define your project.
>A: Do your research and play to your target audience.
If your target audience is a more regal (45-54 holds the largest consumer expenditure on the market) try to pair your marketing to their wants. Perhaps something refined, long lasting and ageless? >B: Try to think of unique multifunctional designs
Most packaging professors have a softcore addiction to multifunctional designs. Think of packages that double as serving containers, of ones that stack well together on a shelf. I'd check up with /po/ for some folding idea's. >C: Think of fabrication costs and limit yourself to a budget
This last one is VERY important and is what your future clients will judge you on. Cost is key. Metal, foil, paper and plastic each have their own unique advantages and disadvantages. Try to think of preserving your item at a range of conditions and temperatures while keeping cost low. If possible make a ballpark quote for a per item and pitch it's features over other ones. Why would you choose wax cardstock over printer paper? Could you eliminate extra cost by reducing the amount of flaps or folds?
I'd recommend swapping the gold foil pattern at the bottom and using that to fill in the negative space in the middle and then shift the 70% etc down to the bottom of the packaging. The letter spacing on the bio text on the back is weak and the font looks out of place; use the brand font instead to make it seem more cohesive. Check your letter spacing, it looks all over the place.
thx for the feedback, i've changed a lot since this post, i;'ll post an update and see what you guys think
The design is alright. You can save some paper by making those flaps a bit smaller.
But unfortunately that's not a good design IRL. This design is terrible for chocolate bar folding/wrapping machines. You won't be able to use them. If you are only making a couple of them by hand it is ok. For mass production, nah.
>You can save some paper by making those flaps a bit smaller.
Yeah, the angled ends of the small flaps only really make sense if they need to be inserted into a slot/slit repeatedly, and even then the large radius corners already solve that problem and make nesting the shape easier.
I do like the folding design though, that kind of chocolate usually doesn't get eaten in one sitting so the box serves as a storage case until its gone...too many manufacturers don't give much consideration to this and use boxes with the opening on the small end that make re-using them a pain in the ass when you've used the excess foil to seal the remaining chocolate bar back up and want to reinsert it.
I'd recommend swapping the gold foil pattern at the bottom and using that to fill in the negative space in the middle and then shift the 70% etc down to the bottom of the packaging. The letter spacing on the bio text on the back is weak and the font looks out of place; use the brand font instead to make it seem more cohesive. Check your letter spacing, it looks all over the place.
is your product 70%
or is it Dolores?
you gotta work on your priorities and understanding of negative space
>It's deco based
It's a bit cliché but it fits (like every other chocolate manufacturer out there) simply put it needs more soul. EVERYONE pulls from deco. Pull from Nuevo, Neoclassicism, Paquebot anything other than using every other dark chocolate brand as a base. If you have to pitch it to a customer, show them how many designs use the same elements. If you want your work to show on store shelves it has to be unique.
>The actual graphic design review
Quite good actually. Bonus points if you can actually foil the 70% and other golden graphics rather than just print them (it's the eye catching stuff that makes the big bucks). The only thing I'd look out for is that the resolution on your fat free and organic stickers are abysmally low res.
>A product and packaging review
It's somewhat inefficient when it comes to the design but that ultimately comes down to the shape of the bar itself. If your using a square bar you forgot to add a z axis to the dimensions meaning packing is going to be a living hell. If it's mounded, your rounded corners (while they look nice in a flat) will leave small holes on all sides of your bar. Also a slip for the lip of the cover on the opposite side of the package, glues are another thing to add to your total cost.
>Overall
You did a decent job if this is your first time in packaging design. Id recommend nabbing a few industry standard templates first and playing with them rather than making your own design first try. Good work, remember anyone and everyone can always do better so take criticism and build upon it. Prove me wrong and make something better.
Totally cliche, I agree. I started the project by thinking about an older romantic couple who might enjoy some chocolate with an alcohol pairing and the first thing that came to mind was black and gold and hence the art deco/gatsby vibe and then I just went with it.
And yes, I'm not sure if we'll be required to print it out to completion but for sure I would want to get that gold foiled out (: and yeah, the stickers for sure would be better res, they're just placeholders for now.
Yeah I'm a little worried about the shape when it comes time for printing, our professor keeps warning us all about that.
But yeah, first packaging design class, thank you for the feedback! Next time I definitely want to get a little more experimental and challenge myself.
>our professor keeps warning us all about that.
Volumetric mistakes are very easy in packaging, as well as functional errors. A package only truly fails if well it doesn't hold or display your product well. If your a student you wont be dealing with a client (which is a lot easier, trust me) and your goal would be to please the professor. A lot of that depends on personal taste and what your expected to have learned during the course/ the project outline. Here are some of the basic's to help you better define your project.
>A: Do your research and play to your target audience.
If your target audience is a more regal (45-54 holds the largest consumer expenditure on the market) try to pair your marketing to their wants. Perhaps something refined, long lasting and ageless?
>B: Try to think of unique multifunctional designs
Most packaging professors have a softcore addiction to multifunctional designs. Think of packages that double as serving containers, of ones that stack well together on a shelf. I'd check up with /po/ for some folding idea's.
>C: Think of fabrication costs and limit yourself to a budget
This last one is VERY important and is what your future clients will judge you on. Cost is key. Metal, foil, paper and plastic each have their own unique advantages and disadvantages. Try to think of preserving your item at a range of conditions and temperatures while keeping cost low. If possible make a ballpark quote for a per item and pitch it's features over other ones. Why would you choose wax cardstock over printer paper? Could you eliminate extra cost by reducing the amount of flaps or folds?
thx for the feedback, i've changed a lot since this post, i;'ll post an update and see what you guys think
fuck all that
just make it not look bad (which it does) and make it work (which it doesnt)
>Huge negative space in the middle
You're going to out something in there right?
The design is alright. You can save some paper by making those flaps a bit smaller.
But unfortunately that's not a good design IRL. This design is terrible for chocolate bar folding/wrapping machines. You won't be able to use them. If you are only making a couple of them by hand it is ok. For mass production, nah.
Just one example. Check the video here:
https://www.alibaba.com/product-detail/chocolate-folding-wrapping-machine-chocolate-bar_1600289144207.html
>You can save some paper by making those flaps a bit smaller.
Yeah, the angled ends of the small flaps only really make sense if they need to be inserted into a slot/slit repeatedly, and even then the large radius corners already solve that problem and make nesting the shape easier.
I do like the folding design though, that kind of chocolate usually doesn't get eaten in one sitting so the box serves as a storage case until its gone...too many manufacturers don't give much consideration to this and use boxes with the opening on the small end that make re-using them a pain in the ass when you've used the excess foil to seal the remaining chocolate bar back up and want to reinsert it.
I'd recommend swapping the gold foil pattern at the bottom and using that to fill in the negative space in the middle and then shift the 70% etc down to the bottom of the packaging. The letter spacing on the bio text on the back is weak and the font looks out of place; use the brand font instead to make it seem more cohesive. Check your letter spacing, it looks all over the place.
Unnecessary comma after "Inside each box"
perdy good to me
Do you really pay a tuition for that?
glad youre in a class for it
why?
i was joking sorry if i hurt your feelings
I'd include the chocolate.